Since 1921 Venini, based in Murano, the worldwide famous island where glass has been manufactured for 600 years, has been one of the major realities concerning research in glass and it is considered a landmark in the world of art.
If each piece of Venini glassware were to be considered a work of art, the brand’s Japanese flagship store at newly-launched Ginza Six in Tokyo is nothing short of a museum. The space was designed to elegantly recede into the backdrop, offering pride of place to the products, each of which is neatly laid out on neutral counters with chrome finishes, reflected by artfully placed, perspective-enhancing mirrors.
Venini’s design doesn’t just stop with the glassware, in fact, brocade curtains reflect the brand’s signature colour combinations, completing the aesthetic story of the glassware collections and rooting the space even further into the psyche of the brand. It is a testament to the design that the interiors seem to transport the store away from its commercial – if luxuriant – surroundings; it wouldn’t be out of place on a quiet Venetian street. There is a balance of tradition and contemporary elegance embodied in the space that does justice to the design value Venini has strived toward for nearly a century.


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