The 1970 is a ready-to-drink vodka cocktail. Launched last year by entrepreneur Ikeda Feingold, the family recipe-based drink is made with 19 exotic fruits, spices, and botanicals. It’s also 70° proof, hence the name. The bottle’s offset neck is of particular interest.
The1970 bottle’s most striking element is its offset neck. The feature is aimed at making the vodka-based product stand out from brown liquors, typically packaged in short bottles, on the shelf. “I wanted to it to be thought of as a liqueur, but I didn’t want it to look like a liqueur bottle,” Feingold says.
Feingold worked with TricorBraun to develop the project. The team turned to Italian bottle supplier Vetri Speciali to both produce the offset neck and handle the embossed elements on the bottle’s sides without fracturing the glass. Given the design’s tapered, flat panels and thick base, the vendor had to use a semi-automatic process to mould the bottles.
A typical automated parison blow moulding process has two steps; first a parison is blown to create blank, and second, the finished bottle is blown using tooling for the specific bottle. A manufacturer needs all of the portions of the mould, including the neck ring, the base, and body to easily line up. After the blank mould creates the parison, it then gets transferred to the blow mould side via the neck ring. Naturally, adding an off-centre neck introduced complexity to the moulding process.
Further complicating things, the bottle is tall and has a wide footprint that tapers outwards. The manufacturer had to ensure that the final bottle was not going to topple over while on a shelf or anywhere along the distribution chain. The bottle needed a sturdy base.
The semi-automatic process involves a skilled labour step, with a team of several people who are dedicated to taking the initial glass or gob of glass from the glass furnace and taking it through the entire parison and blow moulding process.
Tapì supplies the bar-top closure and Packaging Corporation of America supplies the carton. Feingold and TricoBraun worked with Chicago-based designer Kyle Poff to design the four-colour labels, which are converted by Digital/Flexo Divisions. Dehner Distillery does the contract filling and packaging.
The final bottles are hand-labelled and hand-filled due to the unusual shape.