Pinkster gin has released a limited edition bottle celebrating Valentine’s Day.
The bottle features a love heart label, with the strapline ‘Let the love be gin.’
Will Holt, marketing director at Pinkster, says: “Following the success of last year’s special edition, contributing to a 335% sales uplift on the previous year, we needed no convincing to wear our heart on our sleeves once again.
“It’s a perfect storm of Valentine’s huge gifting potential, the nation’s thirst for gin showing no sign of slowing, and millennial pink seemingly all the rage. We like to think we’re doing our bit to help romantic diners keep things fruity.”
The limited edition bottling run for the 70cl bottle has been capped at 5,000. Supporting marketing activity includes a New Year price promotion with Matthew Clark, trade press advertising, themed Valentine’s cocktail serves, and the release of a 60 second, ‘raspberry romance’ stop-motion animated video.
Holt adds: “On the basis the world’s largest spirits company launched a pink gin last year, we reckon it’s fair to say that there’s real momentum in this burgeoning sub-category. Pinkster offers a premium drinking experience, with a quirky flavour profile, all packaged up with eye-catching design. What better time to drink pink than at Valentines?”