According to a recent survey carried out by the Friends of Glass community, three out of four Britons rate glass as the most ocean-friendly packaging choice while 72% of Europeans consider their impact on the ocean as a lifestyle priority, starting with the products they buy and how they are packaged.

According to the survey, 83% of Britons have reported a change in their behaviour and are now paying more attention to the environmental impact of their everyday decisions with 78% rating glass among their top choices for food and drink packaging.

For the new Endless Ocean campaign video, Danish band The Bottle Boys and Spanish pro-surfer Aritz Aranburu joined members of the Friends of Glass community from all over Europe to sing along to Charles Trenet’s ‘La Mer’ – the iconic love song to the sea – culminating in a sunset toast to the ocean.

“As concerns about the state of our seas are at an all-time high, there’s never been a better time to reconnect with what we love about the ocean and do whatever we can to protect it. Choosing glass and always recycling it is one simple action we can all take that will help us on that journey” commented Brook Hayes, communications manager at British Glass, which runs the Friends of Glass UK activity.

Glass bottles and jars are made from recycled glass, sand, soda ash and limestone. If a glass container were to end up in the ocean or landfill, rather than being recycled, it will not release any harmful chemicals that may pollute and harm marine systems.

Friends of Glass invited the public to join the movement on World Oceans Day by sharing tributes using the hashtag #CheersToTheOcean.

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