The packaging designs for Claymore Whisky and Duerr’s Citrus have been honoured, winning a bronze star award for engineering innovation, and a food and drink silver star and inclusive design award, respectively.
Both containers were developed by Ardagh’s in-house design team, using sculptured embossing technology to create real shelf stand-out. The technique enabled the Duerr’s jar to look and feel like an orange, while the crest on the Claymore whisky bottle was taken from the printed label and replicated on the glass with intricate, detailed sculpting on multiple levels.
In arriving at their decision, judges commented on the Duerr’s jar: “A delightful pack, high quality textured emboss. The shrink decoration is easily removed to allow secondary use.”
Judges also commented that the Claymore bottle “…is a great design and the embossing detail is exceptional.”
Ardagh Group is a global leader in glass and metal packaging solutions, producing packaging for most of the world’s leading food, beverage and consumer care brands. Ardagh Group operate 109 facilities in 22 countries, employ 23,500 people and have global sales of approximately EUR 7.6 billion.